Underdog Records

When we heard that our favorite record store was moving into a space right across the street from us, we couldn’t NOT give them a rebrand. Stocking an eclectic mix of new and used records, Underdog is our favorite place to blow a paycheck.

From the warm colors to the shameless puns, everything we created was inspired by the look and feel of vintage records and the golden age of radio. Suffice it to say that we had fun.

Roles & Responsibilities
  • Branding