Underdog Records

When we heard that our favorite record store was moving into a space right across the street from us, we couldn’t NOT give them a rebrand. Stocking an eclectic mix of new and used records, Underdog is our favorite place to blow a paycheck.

Underdog Script
Underdog Icon
Underdog Half One Nation Underdog Half Seal Of Approval
Underdog Half Collar Underdog Half Pop Text

From the warm colors to the shameless puns, everything we created was inspired by the look and feel of vintage records and the golden age of radio. Suffice it to say that we had fun.

Underdog Window
Underdog Business Card
Underdog Bag
Underdog Springsteen
Roles & Responsibilities
  • Branding