Krispy Kreme

Krispy Kreme has a rich history of delicious doughnuts and gorgeous branding, but their merchandise program was in need of some new energy. Our apparel designs play in the space between a lifestyle brand and general branded clothing. We wanted the designs to be as fun to view as doughnuts are to eat.


Needless to say, that set the bar pretty high.

Krispykreme Keepinitkrispy

Throughout our creative process, Krispy Kreme’s mission statement was a guiding light: “To touch and enhance lives through the joy that is Krispy Kreme.”


We’re still bracing for the sugar crash from this fun project.

Krispykreme Hotnow
Krispykreme 1937
Krispykreme 12
Krispykreme Lettherbelight
Krispykreme Eatdoughnuts
Krispykreme Ogglazed
Krispykreme Sprinkles
Krispykreme Daddys Doughnut
Shirt Pattern
Krispykreme Vans
Roles & Responsibilities
  • Lettering
  • Apparel