Hoots Beer Company

We've had the joy of working with this brewery since before they even had a building. If you can believe it, the guys at Hoots wanted their logo to feature two elements: an owl, and a snake eating its own tail. You can see how that played out...

Actually, not bad.


A rising star in the booming North Carolina beer scene, Hoots Beer Co. makes magical beer for the working man. Like Airtype, the guys at Hoots have a real D.I.Y. ethic, which made for a perfect partnership.

After the branding was complete, things really got rolling...

“ Airtype was invaluable to the development of our brand. Their logo work precisely showcased our philosophy and continues to build the unique identity that we desire. They have a team that is inspired and capable of top-shelf design work. ”
Eric Swaim
Co-Founder, Hoots Beer Co.

Since our creative partnership began in 2014, we’ve handled projects large and small. From wood-mounted bar menus and letterpress draft catalogs to 32 ounce beer cans and vehicle wraps, our work with Hoots continues to be a source of pride and inspiration.

Roles & Responsibilities
  • Branding
  • Copywriting
  • Development
  • Interactive Design
  • Packaging
  • Photography
  • Print