As the most powerful tool for promoting tech companies, TechNews had a unique set of challenges for their rebrand. Their new identity needed to appear unique and compelling, while maintaining professional credibility with their Silicon Valley business audience.

In other words, freshen up, but don’t freak anyone out.

Emphasizing the "T" and "N" in the brand name, the logo is a bold expression of the essence behind TechNews. The negative space in the logo represents the “hidden media” TechNews helps reveal, while the chat symbol reinforces the brand as a facilitator of communication and social content.

Built responsively for browsing across all devices, the landing page concisely communicates the key facets of the TechNews platform.

Roles & Responsibilities:
  • Branding
  • Development
  • Interactive Design