Ministry Grooming

Sam, Julia & Tim came to us with a product they loved, and branding they didn’t. Formerly known as Piedmont Beard & Shave Co, their company was in need of a complete overhaul, from the brand name to the labels on their packaging.

Several potential brand names came to mind during the creative process, but there was something about Ministry we just couldn’t shake. The look of the branding was inspired by British government imagery, featuring prestigious visual elements (horses!) drawn in a clean manner that feels authoritative.

Roles & Responsibilities
  • Branding
  • Naming
  • Packaging